To capture this, we are proposing the following theme and call to action:
“Health is not a hoax – Fight the Fakes”
Let’s raise awareness about the differences between getting the real treatments vs getting products that fail to meet quality standards and the requirements to be considered valid and safe health treatments, products that deliberately/fraudulently misrepresent their identity, composition or source, which can lead to ineffective treatments, further illness, even death.
Let’s become Fake Busters for Fight the Fakes Week!