In September 2016, UN Member States adopted Political Declaration of the High-Level Meeting on Antimicrobial Resistance calling for the establishment of a group to provide practical guidance towards global action on Antimicrobial Resistance (AMR). AMR is what happens when a microorganism, instead of being cured by medication, becomes resistant to it, thereby rendering it ineffective. This problem often occurs in the context of fake medicines.
The Organisation of Pharmaceutical Producers in India (OPPI) joined forces with the Indian Ministry of Health & Family Welfare (MoH&FW) in 2016 to develop the redline campaign at the 3-day International Conference on Combating Antimicrobial Resistance. This campaign seeks to create awareness about the red line certificate for medicines in India, which marks drugs as prescription-only, as opposed to be distributed over-the-counter. Etc.
To find out more, read the campaign pledge here: https://www.causes.com/campaigns/106670-raise-awareness-for-safe-use-of-antibiotics-to-combat-amr
