Fight The Fakes

Speak up about fake medicines.

Campaign Updates

Le médicament de la rue tue / Street medicine kills

The Fondation Chirac |

Le médicament de la rue tue / Street medicine kills
Photo Credits: Fondation Chirac

La nouvelle campagne radiophonique de la Fondation Chirac débute aujourd’hui, afin de sensibiliser le public sur le danger des faux médicaments dans la rue.

A travers des spots publicitaires d’environ 30 secondes, des artistes africains appellent à ne pas acheter des médicaments de la rue. Ces spots sont diffusés par les radios africaines, qui représentent le principal canal d’informations en Afrique.

La campagne se déroule sur le site de la Fondation Chirac, avec plein de détails et infos utiles sur les faux médicaments – suivez également les réseaux sociaux de la Fondation Chirac et de ses partenaires. Les participants incluent les artistes Fally  Ipupa, Axel Tony, Mokobé, Medhy Custos, Edalam, Barbara Kanam, Lynnsha, Mokobé, Nesly, Papa Wemba, Singuila, Moussier Tombola, Sidi Touré, et Warren.

Engagez-vous en utilisant @lmdlrt et #LeMedicamentDeLaRueTue sur Twitter et trouvez toutes les nouvelles sur les pages Facebook et YouTube de la Fondation Chirac.

Medias diffusant la campagne:

Spots Radiophoniques : Radio France Internationale, agences HAVAS en Afrique et 250 radios locales.

Spot TV: France 24, Trace et BBlack

 

[English translation]

Today launches a new radio campaign from Fondation Chirac, to share with the public information about the dangers of fake medicines.

Through 30 second spots, a range of well-known artists from across Africa share with people why not to buy medicines from unlicensed street vendors, to be transmitted through the major radio stations in Africa. Participating artists include Fally  Ipupa, Axel Tony, Mokobé, Medhy Custos, Edalam, Barbara Kanam, Lynnsha, Mokobé, Nesly, Papa Wemba, Singuila, Moussier Tombola, Sidi Touré, and Warren.

Find out plenty of more information about the campaign on Fondation Chirac’s website and on Twitter, Facebook and YouTube. Join in the conversation online using @lmdlrt and #LeMedicamentDeLaRueTue! 

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