#fakemeds are 10% to 30% of global medicine: less than 1% in some countries, +30% in parts of Africa Asia & Latin America
Fight the Fakes partner the International Institute of Research Against Counterfeited Medicines (IRACM) launched in October the first video game on falsified medicines in France, called “Blake Carter 2.0″. Players take on the role of Blake, an undercover policeman in a South-American drug trafficking cartel, whose mission is to uncover which type of new traffic the cartel has invested in to make more money. Through solving puzzles, avoiding traps and gathering clues to arrest traffickers, players gradually get to discover the concept and the dangers of falsified medicines.
“Video games are not simply about watching a screen and guiding a character, they also require situation analysis and information processing. They can be considered as a type of teaching method”, said Bernard Leroy, IRACM Director.