Fight The Fakes

Speak up about fake medicines.

Campaign Updates

IRACM launches the first falsified medicines video game in France

IRACM |

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Fight the Fakes partner the International Institute of Research Against Counterfeited Medicines (IRACM) launched in October the first video game on falsified medicines in France, called “Blake Carter 2.0″. Players take on the role of Blake, an undercover policeman in a South-American drug trafficking cartel, whose mission is to uncover which type of new traffic the cartel has invested in to make more money. Through solving puzzles, avoiding traps and gathering clues to arrest traffickers, players gradually get to discover the concept and the dangers of falsified medicines.

“Video games are not simply about watching a screen and guiding a character, they also require situation analysis and information processing. They can be considered as a type of teaching method”, said Bernard Leroy, IRACM Director.

The game has been uploaded almost 2000 times! It’s free and can be uploaded to smartphones via the Apple Store and Google Play.

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Every therapeutic class of pharmaceutical product has been the subject of #counterfeiting

#DidYouKnow? Possession of #fakemeds is illegal, not just production or sale

30% of countries have little or no regulation to effectively combat #fakemeds

.@INTERPO_HQ L Operation #PangeaVI seized 9.8 million illegal & counterfeit drugs #fakemeds

36% of #anti-malarial drugs in #SoutheastAsia are #fakemeds

In 2013 1.2 million sachets of #fakemeds were seized in Le Havre, France. The biggest seizure in the #EU

1 medicine in 2 purchased on internet sites that conceal their physical address is a #fakemed

In the US only 4% of online pharmacies appear to be in compliance with pharmacy laws & practice standards

700,000 people die because of #fakemeds to treat #malaria & #TB each year

From antibiotics to pain relievers, more than 500 versions of fake #pharmaceutical products are circulating #fakemeds

Decades of fighting #malaria could be put at risk by #fakemeds on the market

123 countries are impacted by #fakemeds

#fakemeds could be up to 15% of medicines in circulation worldwide

#Fakemeds can contain no active ingredients at all – a direct threat to patients that need treatment

#Fakemeds: 32% have no active ingredients, 40% have incorrect ingredients & dose, 8.5% contain dangerous contaminants

1 out of 4 counterfeit products intercepted by EU customs in 2011 were #fakemeds

20% of all #malaria deaths worldwide can be directly associated with the use of #fakemeds

#DidYouKnow? 96% of online pharmacies operate illegally

.@UNODC estimates the market value of fake #antimalarials at over US$400mil in west Africa alone

More than 50% of medicine sold worldwide from illegal online sources are #fakemeds

Of the 1mil deaths per year due to #malaria, 200,000 could be avoided if patients weren't treated with #fakemeds

Up to 30% of medicines in developing countries are #fakemeds

2011: European Customs retained 27.5 million #fakemeds

In 2013, Operation #Biyela seized 550 million doses of illicit medicine in #Africa

#Fakemeds seized in Le Havre in May 2013 were hidden in sachets of tea

On internet sites that conceal their physical address 50% of the drugs are #fakemeds

Up to 40% of the drug supply of some countries in Africa could be #fakemeds

60% of all spam offers medicine- its an inexpensive way for #counterfeiters to target you with #fakemeds.

India may have as much as 12-25% of their supply contaminated with substandard and #fakemeds

In 2013 US authorities published warning of fake #diabetes meds—ineffective & dangerous for patients

#Fakemeds seized during #Biyela? Antibiotics, painkillers, meds for high blood pressure & diabetes

NIH 2012 study of 7 countries in southeast Asia reveals that 36% of #antimalarials are #fakemeds

Both branded and generic products are subject to counterfeiting

Criminals trafficking #fakemeds make profits 10x more than those trafficking illicit drugs

Poisons found in #fakemeds include mercury, rat poison, boric acid, paint & antifreeze